April 11, 2010 became a history shattering date when Ed Bruns teamed up with Freehand Robert and Pain For Sale Tattoo. They were on a mission to abolish the Guinness World Record for body piercings in a single session. The previous record of 1015 piercings in 7 hours 55 minutes stood since March 4, 2006. 1501 piercings and 4 hours 27 minutes later, the record was slaughtered.